16 06, 2020

The Impact of COVID-19 on Broadcast News


Like many industries disrupted by the COVID-19 pandemic, broadcast news had to change its operational model dramatically. It is likely a game changer for the industry. With remote reporting and video interviews, the broadcast news in-studio broadcast model has been upset. An untold benefit is that operating this way is inexpensive. Less crew, less [...]

The Impact of COVID-19 on Broadcast News2020-06-16T15:05:09-04:00
16 06, 2020

Reopening Businesses Requires Creative PR Plans


Reopening Businesses Will Need Creative, Comprehensive Communications Plans As the coronavirus pandemic appears to flatten in Michigan, businesses are exploring creative ways to reopen. But it is far from business as usual, and it may stay that way for the foreseeable future. The threat posed by COVID-19 is still all-too real and companies will [...]

Reopening Businesses Requires Creative PR Plans2021-05-21T14:25:51-04:00
16 06, 2020

Cause Marketing During the Age of COVID-19 and Black Lives Matter


Cause marketing – the marketing practice of for-profit companies seeking to increase profits while bettering society through activist messaging and other marketing tactics – has been around since the 1970s. Experts argue over what was the first “cause marketing” campaign. Some say it was 7-Eleven donating proceeds from the sale of specifically-designed “Endangered Species” [...]

Cause Marketing During the Age of COVID-19 and Black Lives Matter2020-06-16T15:08:33-04:00
19 03, 2020

Key Elements for Effective Soundbites


Soundbites help you reach the people you want to influence. Al Upchurch, Senior Vice President at Marx Layne & Company, gives five key elements to producing memorable soundbites. An interview is worth nothing without your target messages. Make sure the soundbite conveys one of those messages. Be clear and concise. Complicated answers to questions [...]

Key Elements for Effective Soundbites2020-03-19T15:57:46-04:00
20 01, 2020

Takeaways from Online News Association’s annual conference


The Pew Research Center came out with findings based on the Online News Association’s annual conference in late 2019, reporting on the changes in how Americans use online news outlets. Some of the most noteworthy takeaways from the findings are relevant lessons for business entities who use social media to communicate news. Three findings [...]

Takeaways from Online News Association’s annual conference2021-05-21T14:26:59-04:00
25 08, 2019

Media relations and your 2020 marketing plan


Make media relations the centerpiece of your 2020 marketing plan Good marketing should be designed to raise a company’s brand, sales and bottom-line results.  Whether it’s launching new products or developing and executing creative plans, don’t overlook one of the most important marketing disciplines: media relations. Effective media relations does more than just get [...]

Media relations and your 2020 marketing plan2020-02-13T12:32:57-05:00
23 08, 2019

Gannett-Gatehouse merger means fewer options


Gannett-Gatehouse merger will mean fewer options for media consumers The consolidation of the media shows no sign of slowing down, and the latest piece of the puzzle involves the two biggest players in the newspaper industry: Gannett and Gatehouse Media. The deal, funded by private equity, in the long run will likely be good news [...]

Gannett-Gatehouse merger means fewer options2020-01-20T14:54:55-05:00
17 08, 2019

Need better news coverage? Get to know reporters


The news media has come under relentless attack lately, particularly by President Trump. Veteran reporters are accustomed to antagonistic relationships with government leaders and other high profile, influential people. Good reporters dig beneath the surface of a story. They sometimes discover things powerful people don’t want the public to know. Whether the public sees [...]

Need better news coverage? Get to know reporters2020-02-13T12:34:37-05:00
27 06, 2019

Don’t be shy. Use TV interviews to your advantage. 


A television interview can be intimidating but it doesn’t need to be. Television provides a great opportunity to support your brand and present a story or message to an audience that your organization needs to reach. It won’t transform your business but it can be important to your overall PR and marketing strategy. Marx Layne [...]

Don’t be shy. Use TV interviews to your advantage. 2020-02-13T12:34:45-05:00
14 02, 2019

Message Development Is Crucial to Effective Communication


A successful media interview, client presentation, or any communication with a target audience begins and ends with crafting impactful, positive key messages. These are the core elements of your business that you want people to remember. For our media training sessions we always place the greatest emphasis on the development of key messages. Identifying key [...]

Message Development Is Crucial to Effective Communication2020-02-13T12:51:10-05:00
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