by Michael Szudarek Held earlier this week, The Automotive Testing Expo North America brought together companies from across the auto industry to showcase new strides the private sector is taking in the field of automotive testing. Marx Layne & Company was on-site at the expo to explore the new technologies and talk to many of [...]
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A Busy Summer Season of Special Events by Natalie Stavale The summer has gone by incredibly quickly for the Detroit-based public relations agency Marx Layne & Company. WDIV interview at St. Mary's Polish Fair. We kicked off our special events summer season during Memorial Weekend with the St. Mary’s Polish Country Fair, an [...]
Detroit-based Marx Layne & Company, a full-service public relations, marketing and digital media agency has opened a branch office in Grand Rapids. The announcement was made today by Marx Layne President Michael Layne. Located in downtown Grand Rapids in the historic Waters Building at 161 Ottawa Ave. NW, the office will support the agency’s ongoing [...]
How to Respond in a Communications Crisis A restaurant can be one of the most stressful, backbreaking and, yet, exhilarating businesses to own or operate. A successful restaurant takes a willingness to work long hours, train quality staff, astute marketing, and attention to detail for everything from ordering supplies to plating the meal. Most of [...]
Businesses are often faced with protracted public relations and crisis communication challenges that take careful planning, multifaceted outreach and stamina to resolve. Marx Layne & Co. is a leading Detroit, Michigan-based crisis communications firm specializing in the critical components of crisis management. This includes effective communication with key stakeholders. Marx Layne & Co. has counseled [...]
Recent events at Airlines remind us that Employees are your Front-Line Brand Ambassadors By Michael Layne, President, Marx Layne & Co. Take confined spaces; a high-maintenance customer or a solo parent with children; and an employee with an attitude problem, even if for just one day. Recent, highly publicized episodes in Delta Airlines and United Airlines passenger cabins demonstrate how volatile that combination can [...]
Video for the Detroit NAACP 62nd Annual Fight for Freedom Fund Dinner At the April 23, 2017 Detroit NAACP Fight for Freedom Fund Dinner, McDonald's owner, Jim Thrower was recognized as being a co-chair of America's largest sit-down dinner. With more than 5,000 guests in attendance, Thrower was asked to develop an introduction video of [...]
By Alan Upchurch, Marx Layne Senior Vice President Today everyone is carrying a smartphone with a sophisticated camera. Each one of us is a potential “citizen” journalist. We are connected 24/7 and that means a reporter’s next great news tip could come from his neighbor’s teenage daughter rather than his best news source. The question [...]
by Frank Witsil, Detroit Free Press, April 23, 2016 Less than a day after Prince was found dead in his Paisley Park home in suburban Minneapolis, Chevrolet — and many other companies — were paying tribute to the performer's life and music with advertisements on social media and in newspapers nationwide. The public reactions to them have been mixed. Corporate tributes, [...]
Mike Szudarek will be speaking on May 3 at the “IP in the Auto Industry: Challenges and Opportunities in a Converging World” event being held at the Ford Motor Company Conference & Event Center in Dearborn, Mich. This unique event will provide intellectual property (IP) professionals working within the auto industry with a forum to [...]