Clearly, the Internet has had immense impact on all aspects of life including journalism and the news media. It has been a painful and complex transition for print, broadcast and online media to adapt to the Internet and online outlets like social media. In their fight to stay relevant to consumers and to remain financially [...]
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So far Marx Layne has created 7 blog entries.
Things go can viral at warp speed in today’s connected world. Mix high-maintenance customers or a frustrated solo parent with children with an employee who has an attitude problem in a confined space, and the result unfortunately, can be distressing for everyone involved. Recent, highly publicized episodes in American Airlines and United Airlines passenger cabins [...]
At Marx Layne & Company, we know the importance of understanding your target audience to most concisely and effectively deliver your message. If your marketing campaign seeks to reach Michigan’s vibrant Hispanic market, it is wise to have a strong insight about the many news outlets—from community newspapers and online channels to radio stations and [...]
Your website is the place where many will form their first impression of your organization. Long past are the days of “build it and they will come.” Even the most beautiful, content-rich websites can benefit from search engine optimization to help them be found among the estimated 1.2 billion+ websites in the world. Of course you [...]
Taking its cues from founding partners Michael Layne and the late Fred Marx, the history of Marx Layne & Company is a 30-year love affair with the greater Detroit region, its people, its businesses and commerce, and the many outstanding organizations devoted to a more secure — and joyous — life for all of us. [...]
By Bree Glenn Social media is an important part of every business’s marketing strategy. For business owners who have yet to jump into the ever-growing, ever-changing sea of social media, it can seem a bit daunting at times. Eight key tips for using social media for business are… Planning is key. Benjamin Franklin once said, [...]
By Al Upchurch Senior Vice President, Marx Layne & Co. Nearly every company is going to face a crisis that attracts media attention. And the media scrutiny demands that you communicate effectively in these situations. If you don’t tell your story, others will tell it for you. That’s the last thing you want during a [...]