Case Studies
Hundreds of clients, thousands of projects. Here are a few of our innumerable success stories. Click on any image to read the full case study.
Marx Layne & Co. – Crisis Management Case Studies
For more than thirty-five years, clients have trusted Marx Layne & Co. with complex, urgent, highly sensitive crisis and reputation management campaigns, as well as community relations projects and comprehensive crisis prevention planning. In [...]
Automotive Industry – Organized Labor
Lack of institutional control – embezzlement. It was revealed that automaker financial contributions to a joint venture union-global automaker National Training Center in the Metro Detroit area were being mis-conveyed to officers of the [...]
Higher Education
Lack of institutional control – employment practices. The coach of a major NCAA Division 1 sport at a Michigan public research university had created an abusive, intimidating environment for the team’s players and staff [...]
Oakland Mall
The Oakland Mall is a 1,500,000 square foot, super-regional indoor shopping center located in Troy, Michigan, with Macy’s and Dick’s Sporting Goods as its anchor stores, a food court, Starbuck’s plus other major franchise [...]
P2 Packaging
Situation P2 Packaging designs and engineers packaging containers for automotive suppliers and other enterprises throughout North America. The company's flagship offering is a sustainable shipping solution that cuts millions of dollars in expenses, reduces [...]
Faygo Beverage Company
Faygo has been a beloved national brand for over 100 years, delighting young and old alike with its signature flavors, such as Red Pop and Rock & Rye. It also continues to introduce new [...]
HELRA’s new website unites hotels, visitors
The Hotel Employers Labor Relations Association is a non-profit association that represents the interests of a number of hotels with collective bargaining agreements throughout the Chicagoland market. The organization, established in 1984, provides expertise [...]
Sanctum House Case Study
Sanctum House, a metro Detroit non-profit sanctuary for women survivors of human trafficking, needed support for its launch of a three-phase $3 million capital campaign. Since opening in February 2018, Sanctum House has kept [...]
Nashville Infrastructure
The goal of our Public Relations initiatives in Nashville was to position our client, an architectural, engineering and planning firm, and its principals as thought leaders in the City’s infrastructure situation. Nashville was, and [...]