Case Studies
Hundreds of clients, thousands of projects. Here are a few of our innumerable success stories. Click on any image to read the full case study.
USC Shoah Foundation
The USC Shoah Foundation The USC Shoah Foundation, an organization founded by Steven Spielberg dedicated to making audiovisual interviews with survivors and other witnesses of the Holocaust and other genocides, was hosting their annual Ambassadors [...]
McDonald’s All Day Breakfast Launch
McDonald's All Day Breakfast Launch McDonald’s wanted to create awareness and excitement locally about the All Day Breakfast launch on October 6 which was announced in national news and picked up by Detroit [...]
NSO: Bell Building Renovation & Transformation
Neighborhood Services Organization: Bell Building Renovation and Transformation For 60 years, Neighborhood Service Organization (NSO) has provided life-changing and supportive programs to positively impact the lives of the community’s most vulnerable neighbors. NSO’s consumers [...]
MGM Grand Detroit: Detroit’s Premier Entertainment Destination
MGM Grand Detroit: Detroit’s Premier Entertainment Destination MGM Grand Detroit is Detroit’s premier entertainment and hospitality destination. It features the only Forbes Four-Star hotel in the City of Detroit and Forbes Four-Star spa [...]
St. Joseph Mercy Oakland: South Patient Tower Grand Opening
St. Joseph Mercy Oakland: South Patient Tower Grand Opening Metropolitan Detroit hospital St. Joseph Mercy Oakland wanted to ensure a highly attended and well-publicized series of festivities celebrating the grand opening of its new [...]
Gorman’s
Gorman’s Our client, Gorman’s Home Furnishings & Interior Design, took on a titanic project in 2014: designing and furnishing three multimillion-dollar homes that would become part of Homearama 2014. In the heyday of [...]
Panasonic Automotive Systems Company of America: When Time is of the Essence
Panasonic Automotive Systems Company of America: When Time is of the Essence Panasonic Automotive Systems Company of America (PASA) is an integrated supplier to the automotive industry in North America. The company was preparing to [...]
McDonald’s Celebrates Black History Moments on Canvas
McDonald’s Celebrates Black History Moments on Canvas It would be most impactful for McDonald’s to create and implement its own program than to simply sponsor an existing program. This would ensure the program framework to [...]
Community Foundation For Southeast Michigan
Community Foundation For Southeast Michigan Martin Luther King High School Marching Band Grant / Press Conference Nonprofit public relationsThe Community Foundation for Southeast Michigan is committed to bettering the lives of residents in and around [...]
Ford Arts, Beats & Eats
Ford Arts, Beats & Eats Dangerous Weather Threatens Festival, Patrons Turned to Social for Answers For more than 15 years, Ford Arts, Beats & Eats has been one of the state’s largest end-of-summer festivals. One [...]
Visiting Physicians
Visiting Physicians Visiting Physicians Association (VPA) is the nation’s leader in house call medicine with 32 locations across nine states. VPA physicians provide comprehensive medical care in the home and specialize in the care of [...]
St. Joseph Mercy Oakland Hospital: Michigan Stroke Network Launch/Press Conference
St. Joseph Mercy Oakland Hospital: Michigan Stroke Network Launch/Press Conference Across Michigan, hospitals are scrambling to secure physicians in a number of practice areas. According to an occupational forecast report released by the Michigan Department [...]
Twelve Oaks Mall Expansion
Twelve Oaks Mall Expansion After 30 years in operation, Twelve Oaks Mall in Novi, Michigan wanted to underscore its major importance as a premier shopping center and to reinforce its status as the center of [...]
NextDiesel Grand Opening
NextDiesel Grand Opening A trio of business investors decided to enter the alternative energy field. After a couple of years of research, they created Biofuel Industries Group with the goal of becoming a leading provider [...]
McDonalds: Coffee WOW
McDonalds: Coffee WOW McDonald’s national rollout of its Premium Roast Coffee in April 2006 was an important component of the fast-food giant’s breakfast strategy. With coffee being an $8.3 billion business, it was important for [...]
Abitibi-Consolidated: Recycling Partnership Launch/Press Conference
Abitibi-Consolidated: Recycling Partnership Launch/Press Conference The City of Houston, Texas had fallen behind its peers with a recycling rate far below that of other comparably sized cities. To affect positive change, public attitudes toward recycling [...]
Wal-Mart
Wal-Mart The world’s largest retailer was operating a financially successful, yet small, outdated store at I-96 and Middlebelt Road in Livonia, Michigan. This 97,000 square foot location, a leased property, proved to be an outdated [...]
Hino Selects Michigan for U.S. Headquarters
Hino Selects Michigan for U.S. Headquarters Hino Motors, Ltd. (Hino), the largest truck and heavy vehicle manufacturer in Japan, selected Farmington Hills, Michigan as the site of its U.S. Headquarters and Sales Service Training Center, [...]
Comcast: Increase Facebook Fan Base and Awareness of Emmy ‘On Demand’ Viewing Options
Comcast: Increase Facebook Fan Base and Awareness of Emmy ‘On Demand’ Viewing Options Marx Layne waged an aggressive, three-day campaign on behalf of Comcast to promote XFINITY On Demand and raise excitement surrounding viewing nominee [...]