Common Crisis Scenarios We Help Organizations Navigate
- Industrial accidents
- Employment disputes
- Product recalls
- Natural disasters
- Discrimination claims
- Workplace incidents
- Death on premises
- Food-borne illnesses
- Environmental pollution
- Boycotts and public backlash
- Labor strikes
- Corporate fraud investigations
Crisis Communications Support When Every Minute Matters
24/7 strategic communications support for organizations facing reputational, legal, operational, or public scrutiny challenges. Crisis communications services may also be covered under certain business insurance policies following a qualifying event.
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Marx Layne has extensive experience managing high-profile crisis situations before, during, and after they become public. Our team is frequently retained by leading law firms and organizations to navigate the media scrutiny and public pressure that can emerge during a company’s most challenging moments.
From employment disputes and industrial accidents to food-borne illnesses, environmental issues, boycotts, strikes, and corporate fraud, our crisis communications professionals provide strategic guidance and rapid response support 24/7/365.
We work alongside legal advisors, municipalities, law enforcement, and executive leadership teams while delivering real-time media monitoring, spokesperson training, and strategic messaging support.
Organizations with a proactive crisis communications plan are better prepared to protect their reputation, maintain stakeholder trust, and respond effectively when issues arise.
Crisis Communications & Business Insurance
Crisis communications should also be considered as part of an organization’s broader risk management and insurance planning. Certain cyber liability, management liability, product recall and other business insurance policies may include coverage for crisis management expenses, PR consulting, reputation response or crisis communications services following a covered event.
Organizations should review their policies with their insurance broker or carrier before a crisis occurs to understand what support may be available, what events trigger coverage and whether pre-approval or an approved communications provider is required.
Learn more: Crisis Communications Coverage: A Vital Component of Modern Business Insurance
WHAT WE DO
Strategic Crisis Communications Before, During & After Critical Events
CRISIS PLANNING, RESPONSE & RECOVERY
In today’s fast-moving digital landscape, even a minor issue can escalate into a major reputational challenge within hours. From social media and online news coverage to stakeholder scrutiny and public perception, organizations must be prepared to respond quickly, strategically, and confidently when crises arise.
Marx Layne helps organizations prepare for, respond to, and recover from high-impact situations through proactive crisis communications planning and real-time strategic support. Our team works closely with leadership to develop customized crisis response plans, strengthen messaging strategies, facilitate media training, and provide experienced communications counsel when brands are under public scrutiny. As part of that preparation, organizations should also understand whether their existing insurance policies provide coverage for crisis communications or reputation management expenses.
Our Crisis Planning Expertise Includes:
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Risk assessment and vulnerability analysis
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Customized crisis communications strategy development
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Crisis response flowcharts and reference manuals
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Scenario planning and simulation exercises
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Crisis management preparation and team training
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Executive and spokesperson media training
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Real-time media monitoring and analysis
- Coordination with legal counsel, insurance professionals and executive leadership during crisis response planning
Crisis Response
Our crisis communications team is available 24/7/365 to provide strategic guidance, rapid response support, and real-time communications management during critical situations. Marx Layne’s experienced professionals help organizations navigate media attention, stakeholder concerns, and public scrutiny with clear, effective messaging and coordinated response strategies.
When crisis communications services are covered by an organization’s insurance policy, Marx Layne can work alongside leadership, legal counsel, insurance professionals and other advisors as part of a coordinated response.
Services include:
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Public statements, press releases, op-eds, and key message development
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Media relations and press management
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Digital and social media monitoring and response
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Stakeholder and community relations support
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Crisis response “war room” coordination
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Online reputation management
Post-Crisis Recovery
Successfully managing a crisis extends beyond the initial response. Marx Layne helps organizations rebuild trust, strengthen stakeholder relationships, and protect long-term reputation following a crisis event.
Post-crisis services include:
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Crisis impact analysis and reporting
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Stakeholder engagement strategies
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Community relations support
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Reputation recovery and brand fortification
Crisis Communications Blogs
Downloadable
Crisis Checklist
Sign up for our newsletter to receive a complimentary crisis checklist.
Marx Layne is your competitive advantage.
Your reputation and success are our only concerns.
